Roc-lon® TLC™ (Total Light Control), a unique ready-made, blackout-fabric drapery liner that attaches to the back of any type of home drapery, was recently introduced as a new division of Rockland Industries, Inc. Recognized as the world’s leading manufacturer of drapery linings for the hotel and retail industries, this was the company’s first venture into the consumer market.

The Challenge was to dispel public perception of the heavy, odorous rubber blackout draperies of yesteryear, and educate consumers about the sleep benefits of total darkness, as well as the home energy-saving benefits.