From Cindy Crawford and Johnny Depp to Tom Hanks and Jane Pauley, over 50 celebrities signed and hung Polonaise ornaments on the exclusively Polonaise Christmas tree on the Rosie O'Donnell Show. On Ebay, Mel Gibson’s and Sean Connery’s attracted over $1,200 each in support of Rosie's charity.

Featured prominently on Ebay’s home page, the Rosie auction, positioned Polonaise as a hot collectible among collectors and new visitors, opening more vehicles for awareness and impacting increased activity on the Polonaise web site. A gift presentation for the audience was also arranged, with Rosie herself attesting to being a Polonaise collector. Holiday TV segments were booked in major markets including Weekend Today show, publicizing Potter and other wedding ornaments. A Polonaise artist also appeared on regional TV with newspapers covering advance and in-store event signings.

The PR campaign achieved over $3 million in media value without the estimated value of the 3 week visibility on Rosie. Placement was garnered in the AP wedding gift guide, and over 70 newspapers featured Harry Potter ornaments during the holiday season, with another 150 newspapers featuring other Polonaise ornaments. Highlights of the magazine campaign include a 7-page spread in two Better Homes and Gardens, plus over 50 placements in collectible, niche, trade and consumer publications, including Woman's Day. It was, indeed, a Rosie holiday for Polonaise!