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The Kotchen Group offers full service public relations programs for literary clients. Working directly with the publisher or author, the agency produces and publicizes media tours, book signings, speaking engagements and special events.
Broadcast interviews through live in-studio television appearances in major markets are a key element of the book author campaign. Five to ten market media tours are scheduled in tandem with author appearances at bookstores or synergistic venues. In-studio and phone interviews are booked and produced for print, radio and TV outlets. With ongoing attention to detail and author preferences, travel schedules and itineraries are then coordinated.
The Kotchen Group also specializes in the production of satellite media tours, which feature a series of 1824 television interviews over a 3 or 4-hour period.
In addition to television tours, the agency has a proven track record of securing placements in leading national magazines, newspapers, wire services, and on radio. Publishing services cover every aspect of publicity, including creating targeted media lists, press kits, releases, pitch letters, promotional materials, as well as strategy, production and media training.
Through aggressive outreach and well-developed media contacts, The Kotchen Group has built a strong reputation as a results-oriented media relations firm.
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